A customer-obsessed growth strategist, Cassie has orchestrated large-scale product transformations and built high-impact business ecosystems that have delivered exceptional financial and customer outcomes. Known for her ability to unlock organizational potential, cultivate world-class leadership, and operationalize bold strategies, Cassie thrives in dynamic environments where vision, execution, and culture intersect to drive sustained success.

With nearly two decades of leadership at Intuit, Cassie held multiple Senior Vice President roles, overseeing millions of customers across global product lines. She drove transformational success across Intuit’s accountant and partner ecosystem, modernized platform operations, and led global expansion initiatives that strengthened both market presence and customer satisfaction. A trusted advisor and thought partner to executive leadership, Cassie was a senior accountable leader for multiple enterprise-wide, multi-year growth initiatives, including two of Intuit’s five “Big Bets,” and co-led multi-billion-dollar P&Ls while guiding QuickBooks Online Advanced from launch to a multi-hundred-thousand-customer product.

Today, Cassie serves as a board member of FreshBooks and advises an early-stage AI company, bringing an operator’s lens to governance, strategy, and responsible innovation. Beyond business results, she is a champion of leadership development, cultural transformation, and inclusion, coaching emerging executives to refine their vision, strategic voice, and approach to leading through uncertainty.

Cassie holds a B.A. in Technical and Professional Writing from San Francisco State University. She is an in-demand speaker and industry thought leader, presenting to boards, investors, global teams, and government leaders, including the U.S. Senate and House Small Business Committees. A longtime Etsy entrepreneur, she has donated 10% of her shop’s profits to the World Wildlife Fund since 2010.